The biggest dilemma running in all the minds who are on a mission in starting a massive company or a small scale business - Do I really need a Website for my Business ? If so, why ?
Most people just assume that you have a website since the vast majority of businesses do, at least the vast majority of big companies do. A website is important because it helps you establish credibility as a business. A website is a window into your business. A well-designed site will advertise to viewers that your business is professional.
Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website. The purpose of a service-based business website is to convince website visitors that they should become customers of the service company. This is done by positioning the company as a dependable, trust worthy and experienced service provider in the target market.
A successful site requires an effective, sustained marketing strategy beyond presenting a collection of products, services, images, videos or other files. That means your website design should be focused on specific goals, along with measurable objectives to attain them. In surveys, many business owners say they don't have the skills, the time, or the money to build a business website. But a surprising number say that their business doesn't need a website, either because it's not required, or because they use social media instead.
It's more common for businesses to have websites than it is not to. As a result of this, consumers are generally turned off by companies that don't have a web presence. This is one of the biggest reasons why small businesses need websites. ... Because modern consumers expect it, it instantly gives a business credibility. The website is a magazine and a storefront at the same time. It allows your visitors to see you in the virtual space so that they can make particular assumptions and create a given perception of your brand.
According to a study by B2B research firm Clutch.co: Less than two-thirds (64%) of small businesses have a website. By 2019, 94% small business websites will be mobile friendly. Google found that 70% of mobile searchers use ‘click to call’ to dial a business. These are consumers that a small business will be missing out on if they’re not on the web.
Of course, a website offers more than just Google searches. Websites can be a 24/7 marketplace for consumers looking for similar products and services. They can also be a place for consumers to simply find info about your business. Having a good SEO service provider can boost the ranking of your website which quickly results in increased sales and higher profits. Having a website will be more convenient for your customers and leads. Make it easy for your customers to purchase from you!
A well-maintained website can help you gain a competitive advantage in your industry and improve your business image. Developing your web site offers many benefits including helping you get more leads and prospects, increase sales, enhance your professional “brand,” and improve your customer service.
A well-designed site is key to the success of a business' website.